miércoles, 22 de agosto de 2012
77% of mobile mothers use their phones while shopping
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59% of consumers are influenced by mobile ads, followed by 57% influenced by TV ads
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Apple's iPad accounted for 64.4% of tablet shipments in 2Q12
55% of those who have clicked on a mobile ad have an annual income of more than $75,000
46% of smartphone owners have viewed a mobile ad, and 64% of those who have viewed an ad have made a purchase as a result of mobile advertising
Worldwide mobile advertising revenue will expand by 3.5x its present size by 2016
46% of U.S. consumers use their smartphones to check prices and reviews while shopping at retail stores, up 5% from 2010
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